Are they coming to you?
I don’t mean just for product information—they get that from multiple places including the media. I’m talking about credible, responsible content that provides contextual knowledge about a purchase that tips prospects to customers and transactions to loyalty.
- Other customers’ real-world success stories—no B.S., just stories as they tell them. Nothing sells better than other people’s success stories.
- Thought leadership and profiles of key people in your organization. This is a chance to ballyhoo your staff’s expertise and the tangible value they provide to customers.