4 big reasons businesses should be content producers

4 big reasons businesses should be content producersNo day, no hour, goes by when people aren’t searching for information about the products and services that make civilization—and your business—go.

Are they coming to you?

I don’t mean just for product information—they get that from multiple places including the media. I’m talking about credible, responsible content that provides contextual knowledge about a purchase that tips prospects to customers and transactions to loyalty.

Things like:

  • Other customers’ real-world success stories—no B.S., just stories as they tell them. Nothing sells better than other people’s success stories.
  • Thought leadership and profiles of key people in your organization. This is a chance to ballyhoo your staff’s expertise and the tangible value they provide to customers.

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